Training program on Development of Corporate Image

Pakistan Reinsurance Company Limited,Northern Zonal Office, Lahore, arranged two days’ training program on 12th and 13th August, 2009 in the office of NZO for its employees as per the following Training Schedule.
On 12th August, Prof. Dr. Khawaja Amjad Saeed, IFAC Appreciation Scrolls Holder, HEC: Distinguished Professor,  Principal, Hailey College of Banking & Finance, Lahore, delivered lecture on  “Development of Corporate Image”. The topics included

  • General Aspects
  • Assimilating Approach
  • Presentation Strategy
  • KSE: Insurance Sector
  • Group Learning
  • Driving PRCL
  • Quantitative Analysis of PRCL
  • PRCL Business
  • PRCL Business Review
  • 1
  • 2

  Prof. Dr. Khawaja Amjad Saeed also delivered lecture on “Management Change” on 13th August, 2009. The main contents of the lecture were:-

  • Concept
  • Area & Emphasis
  • People
  • Organizational change Management
  • Change Management: Best Practices
  • Ten Guiding Principles of Change Management
  • Change Management Principles
  • Change Drivers
  • Business Development Driven Changes
  • Management Changes
  • The Change Process

The lecture was followed by Question-Answer Session. The participants also took active part in open discussion at the end of the lecture. The Regional Director took keen interest in successful completion of the training program and also participated in the lectures. The following articles were also distributed amongst the participants: -

  1. Corporate Development: Asking the right questions
  2. Corporate Image: A conceptual framework for strategic planning

After completion of the lectures, “Certificates” were also distributed amongst the participants.